• How would you describe the island of Tenerife to visitors and tourists?

The island offers a host of options for visitors, in a destination where sustainability is our great commitment, along with digitalisation. With a pleasant all-year-round average temperature of 22 degrees Celsius, to exceptional natural spaces, with the Teide National Park, a UNESCO World Heritage Site, as a great icon, as well as the rural parks of Anaga and Teno, to name but a few of the other corners of Tenerife. On top of this, you have a range of outdoor activities, from hiking, cycling and biking to marine sports such as surfing, windsurfing, kitesurfing and diving. However, Tenerife has so much more to offer, with an unrivalled wealth of heritage through its charming villages with perfectly preserved historic centres, such as La Orotava, Garachico and Icod de los Vinos; original cuisine, with quality products and first-class professionals, and up to nine Michelin stars in its restaurants; and a wide variety of daytime and evening leisure activities, with beach clubs, roof-top bars, shows and concerts to suit all tastes.

  • Tenerife is such a captivating destination, rich in culture and natural beauty. How do you see the 2024 International Pairs World Final and Ryder Experience shining a spotlight on the island’s unique charms and enticing more visitors to explore its wonders?

At Turismo de Tenerife, we are very excited to hold this great world final on the island. Our golf promotion strategy includes holding major international events with a great media impact, as is the case of the International Pairs World Final and Ryder Experience. We want both the finalists from the 30 countries who visit the island during the final, as well as the participants of the Ryder Experience, to enjoy the quality of our golf courses, our wonderful hotels and all the attractions that Tenerife has to offer to those who visit. We are convinced that the final will be a great success, and the Golf del Sur course will be a perfect venue to host this great golf tournament.

  • From stunning coastlines to lush mountains, Tenerife seems to have it all. Can you share some insider tips on the must-see attractions and experiences that golf enthusiasts attending the event should definitely add to their itinerary?

The possibilities for a stay on the island are innumerable, but I will mention just a few of them. I would recommend, in addition to bathing on one of our beaches scattered along the coast, swimming in the natural pools, with their forms created by lava as it solidifies. Another great experience is whale- and dolphin-watching 365 days a year. Tenerife is one of the best places in the world for whale- and dolphin-watching, as it is home to a stable colony of bottlenose dolphins and around 400 pilot whales. Lastly, the quality of Tenerife’s sky, considered one of the best on the planet for stargazing due to its cleanliness and clarity, has led it to be designated a Starlight Reserve and Destination. Stargazing will always be an unforgettable experience. Some companies offer stargazing activities with telescopes, specialised guides and a snack.

  • With travel trends constantly evolving, how has Tenerife adapted its tourism approach to ensure that the island remains a top choice for golfers and leisure travellers alike?

Our marketing strategy is very clear about the type of golfer we want to attract to the island. We focus on visitors who are looking for experiences beyond golf; those who wish to enjoy gastronomic experiences, delicious local wines, visit important cultural sites and enjoy nature. The aim is to improve the quality of the golfing visitor. We also seek to attract future generations of golfers, so our commitment is crystal clear. Sustainability, environmental care and digitalisation. All the golf courses are at the forefront of these practices.

  • Given the seamless pairing of food and travel experiences, what traditional and distinctive culinary delights would you advise participants to enjoy during their visit to Tenerife?

Tenerife has excellent raw materials, stemming from tradition and the constant evolution of its rich, authentic and sustainable land. Its culinary landscape is made up of local products that are emblematic of its cuisine: fruits such as bananas, avocado and papaya; fish such as sama, wreckfish, vieja…; honey, with more than a dozen Protected Designations of Origin; meat, from rabbit to goat or black pig, (among the most representative), potatoes and cheeses, especially goat and sheep, make up its authentic culinary diversity.

These products, grown and produced in Tenerife, star in numerous recipes that have transcended time. Roasts of tasty meats, such as goat and rabbit, seasoned with mojo sauce or salmorejo. Different combinations of stews and the typical Canarian stew.  Papas arrugadas (wrinkled potatoes) are, together with cheese, a must on the table. They are simple products, but full of flavour.

  • With sustainability being a priority for Turismo de Tenerife, how does Tenerife incorporate eco-friendly practices ensuring travellers leave a positive impact on both the environment and the local community?

For Turismo de Tenerife, sustainability and environmental care are a top priority. In the case of golf courses, all of them make sustainable use of water, using only regenerated water or desalinated water to irrigate the grass. In this way, water is given a second use without using water for agricultural irrigation or human consumption. In addition, all courses have playing surfaces with low-water-use and disease-resistant grasses that help reduce the use of phytosanitary products for their care.

Beyond the courses and golf, the island is fully committed to sustainability and the Sustainable Development Goals (SDGs) of the United Nations 2030 Agenda. In April 2021, it obtained – and renewed in 2023 – the Biosphere certification, awarded by the Responsible Tourism Institute, an entity endorsed by UNESCO and UN Tourism, which accredits its commitment to economic, social and environmental sustainability.

In short, we work to promote economic, social and environmental sustainability, so as to foster a collaborative and circular economy, equality and solidarity, as well as the preservation of biodiversity and the management of water, waste, clean energy… A challenge to which an increasing number of companies in the tourism sector, from accommodation to activity companies, etc., are strengthening their commitment.  

  • Looking beyond the 2024 event, what long-term goals does Turismo de Tenerife have in leveraging sports tourism, particularly golf, to drive economic growth and cultural exchange in the region?

For years, Turismo de Tenerife has organised numerous international golf events. We are convinced that big events are the best way to promote the destination, as it has three fundamentals that make it very efficient. On the one hand, the participants of the event enjoy the destination during the event, which produces a word-of-mouth promotion that is essential for organic promotion. On the other hand, we only host events that have an important international media impact in order to reach as many potential visitors as possible. Finally, these events have a direct economic impact on the island during the event, which is positive for all the establishments involved.

  • As the CEO of Turismo de Tenerife, what message would you like to convey to participants and visitors at the 2024 International Pairs World Final?

Welcome to Tenerife, I hope you enjoy your passion for GOLF on an island that always welcomes all those who visit with its hospitality and I hope you take advantage of your stay to enjoy every corner of the island, which has much to offer and will surely make your stay an unforgettable trip. May the tournament be a success and once again welcome to Tenerife, an island that awakens emotions in everyone who visits.

Find out more about Tenerife on www.webtenerife.co.uk