Official Mobility Partner · Tenerife 2026

From the volcanic roads around Teide to the fairways of the World Final, Audi Canarias sees a natural connection between precision, preparation and the pleasure of discovering Tenerife. In this written interview, the Audi Canarias team reflects on representing Audi across the islands, the brand’s Formula 1 chapter and the routes they would recommend to visiting golfers.

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Audi CanariasInstitutional responses provided on behalf of Audi Canarias; no individual respondent was named in the returned questionnaire.

Rooted in the Canary Islands

How would you introduce Audi Canarias to a golfer arriving in Tenerife?

“Domingo Alonso represents the Audi brand across the Canary Islands as an exclusive importer in the region.” The team says its presence extends across all eight islands, combining Audi’s international perspective with an understanding of the local communities and the particular character of the archipelago.

What makes this a distinctive market?

Island geography, climate and the Canaries’ own fiscal regime all shape mobility needs. For Audi Canarias, that means adapting the brand’s offer to local life and expectations while maintaining Audi’s standards and values.

Why be part of the World Final?

The team describes supporting sport as a natural fit and sees international events in the islands as an opportunity to put Tenerife and the Canaries on a global stage. The 2026 World Final brings qualifying pairs together in Tenerife from 5–9 October.

“Preparation, concentration, consistency and the ability to adapt to different conditions are all important. Those are values that also resonate with Audi.”

Technology with a purpose

What does Audi’s arrival in Formula 1 mean?

Audi Canarias calls it a major new chapter, bringing together motorsport, technology and innovation through Audi’s own factory team and a hybrid power unit developed for Formula 1. For road-car customers, the team says the connection is less about transferring a race car directly to a showroom model and more about the broader pursuit of technological development.

How do you explain “Vorsprung durch Technik” in everyday terms?

“Technology should have a purpose,” the team says: making driving safer, more intuitive, comfortable and enjoyable. It points to connectivity, driver assistance, digital interfaces and electrification as areas where technology should serve the person behind the wheel.

Which model best represents the brand’s direction?

Audi Canarias chooses the A2 e-tron for its combination of electric mobility, technology, design and everyday usability in a compact format. Audi’s current published information describes it as an all-electric compact-class model; local availability and specifications should be confirmed with Audi Canarias.

Is Tenerife suited to electric driving?

The team says many journeys between the places visitors want to see are manageable by electric car. Its advice is to plan routes and charging options, especially for longer days, since driving conditions vary from coastal roads to mountain routes. It also highlights the comfort, quietness and immediate response of electric driving.

Which Audi would you choose for a week of golf and island exploration?

The Audi Q6 e-tron: Audi Canarias points to its space and comfort, along with room for luggage and golf equipment, as useful for a stay that might move from the course to the coast and up into the mountains.

A Tenerife drive worth making

What is the drive every visitor should make?

Head towards Teide early. The Audi Canarias team recommends setting off in the morning for lighter traffic and time to stop as the landscape changes from the coast to Tenerife’s volcanic highlands. As ever on a mountain route, visitors should check weather and road conditions before setting out.

Where would you send a golfer beyond the drive?

Explore La Laguna for its historic streets, architecture and atmosphere, then seek out a traditional guachinche in the north for a more local taste of Canarian food and wine.

A message for the players

“Keep pushing for your place in Tenerife — we look forward to welcoming you here.”

Audi Canarias is the Official Mobility Partner of the 2026 International Pairs World Final.

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