A century of island connection
Golf, Travel and the Canary Islands
Camilla von Guggenberg explains what Fred. Olsen, S.A.’s renewed partnership with the International Pairs World Final means for players, guests and the wider Canary Islands experience.
From the Olsen family’s beginnings in La Gomera in 1904 to fast inter-island travel, Hotel Jardín Tecina and 18 holes overlooking the Atlantic at Tecina Golf, this is a partnership grounded in more than event visibility. It is rooted in a long relationship with the islands.
Part one · A long-standing relationship
More Than a Century in the Canary Islands
How would you describe Fred. Olsen S.A.’s relationship with Tenerife and the Canary Islands?
Fred. Olsen’s relationship with Tenerife and the Canary Islands dates back more than a century. The Olsen family’s business activities in the islands began in 1904, initially through agriculture in La Gomera, before developing maritime connections to transport local produce to European markets.
This long-standing presence has enabled us to establish a very special bond with the islands. We are not simply a company operating in the Canary Islands; we are part of the social and economic fabric of the archipelago. Through Fred. Olsen Express, our tourism and leisure businesses such as Hotel Jardín Tecina and Tecina Golf, as well as our presence and investment in the islands, our aim has always been to contribute to connectivity, development and the wellbeing of the Canary Islands.
“We are not simply a company operating in the Canary Islands; we are part of the social and economic fabric of the archipelago.”
Part two · The partnership
Welcoming the World Back to Tenerife
What does being an Official Partner of the 2026 International Pairs World Final mean to Fred. Olsen S.A.?
We are delighted to once again be an Official Partner of the International Pairs World Final 2026, having also been a partner two years ago, welcoming golfers from all over the world to Tenerife. It is an ideal event for promoting our company, bringing together golfing legends and enthusiasts alike.
We hope that the players and their companions will enjoy not only the competition, but also the landscapes, hospitality, culture and experiences that make the Canary Islands such a special destination.
Beyond the competition
Landscapes, Hospitality, Culture and Experiences
Camilla von Guggenberg · Fred. Olsen, S.A.
Part three · Inter-island travel
The Journey Is Part of the Experience
Tell us about Fred. Olsen Express. What can World Final players and guests expect when travelling with you between the islands?
Fred. Olsen Express has been connecting the Canary Islands by sea since 1974, when we launched the first route between Tenerife and La Gomera. Today, travelling between the islands is part of everyday life for Canarians, alongside the millions of visitors who come to the archipelago each year. Our aim is to make every journey as enjoyable as possible.
Players and their companions can expect fast, comfortable and convenient crossings, with frequent services connecting the different islands. Our modern fleet is designed to make inter-island travel easy, both for foot passengers and those travelling by vehicle. On board, passengers can also enjoy services such as our On Board Club entertainment, while those looking for an enhanced experience can opt for our Gold Class service.
For golf enthusiasts, the ferry also offers the opportunity to combine a stay in Tenerife with a round at Tecina Golf in La Gomera, turning the journey itself into part of the overall experience.
Part four · La Gomera
Golf in Harmony With Nature
What makes Hotel Jardín Tecina and Tecina Golf on La Gomera a must-visit for golfers coming to the Canary Islands?
At Hotel Jardín Tecina & Tecina Golf, golfers will find an environment where serenity, nature and sustainability are an integral part of the experience. Surrounded by unique landscapes, ocean views and lush vegetation, they offer the ideal setting to enjoy golf in harmony with the natural environment and with a firm commitment to protecting it.
At Tecina Golf, silence prevails, surrounded by native flora and fauna, sea views and the impressive presence of Mount Teide. It is a multi-sensory experience, enhanced by a privileged climate, which will make a visit to La Gomera truly unforgettable.
Part five · A message to the field
Welcome to the Canary Islands
What message would you like to send to the International Pairs players and guests arriving in Tenerife for the 2026 World Final?
First, we would like to welcome them and wish them a wonderful stay. We hope that, during the days of competition, they will not only discover new and magnificent golf courses but also have the opportunity to experience everything that makes the Canary Islands so special. And, if they have the chance, we encourage them to travel with Fred. Olsen Express to La Gomera, discover Tecina Golf and enjoy its 18 holes overlooking the sea.
International Pairs thanks Camilla von Guggenberg and the Fred. Olsen, S.A. team for sharing their perspective ahead of the 2026 World Final.
Camilla von Guggenberg
Director of Marketing & Sales · Fred. Olsen, S.A. · La Gomera Area
Hotel Jardín Tecina · Tecina Golf · Pueblo Don Thomas